Social Media Branding

It is the foundation of acquiring a customer audience and helping them understand and become comfortable with your products and services — increasing your brand equity.

Customer retention is the practice of increasing a business's repeat customer rate and extracting additional value from those customers. Continue to buy or in some other way not defect to another product or business.

A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact with your company. Essentially, your brand identity is the personality of your business and a promise to your customers.

Lead generation is the process of getting people interested in your business and gradually moving them through a pipeline to become paying customers.

A conversion, in marketing terms, is the moment a prospect (or customer) takes the action you intended when you planned your marketing activities (your marketing 'flow', from point to point).

Brand design is the process of crafting visual identity, your brand’s signature look and feel that is instantly recognizable in a crowded market landscape. To create a visual identity that refuses to be ignored, you need strategic, intentional brand design.

What is brand engagement, and what difference can it make to your bottom line? Learn how to implement and measure brand engagement to make a significant difference to your business, both inside and out.

A niche audience is a more focussed subgroup of the broader market's target audience. The niche audience has a specific group of needs, which can be met by a targeted product or service.

Social media content is pretty much anything you share on social media, whether it's a text update, a photo, graphic, video, link, etc. The point we want to drive across today, though, is that while nearly anything can be social media content, that doesn't necessarily mean anything should be.